Win more trials
with expert trial consulting
IMPROVE. WIN. REPEAT.
✦
IMPROVE. WIN. REPEAT. ✦
perform under pressure
Trials are some of the most stressful environments a person can face. That’s why we work with both lawyers and witnesses to strengthen their ability to perform persuasively under pressure. Our coaching helps build composure, sharpen communication, and ensure effectiveness when every word and every moment counts.
For lawyers, that means refining opening and closing skills, managing case knowledge with clarity, and receiving real-time feedback for courtroom presence. For witnesses, it means preparing for testimony, building confidence, and staying clear and composed even under intense cross-examination. Together, we help transform stress into focus — so you can deliver at your best when it matters most.
MEET YOUR Consultant
At Paschall Trial Consulting, we bridge the gap between legal logic and human behavior. While attorneys focus on the law, I focus on the people—what they feel, how they think, and why they decide the way they do. My work is rooted in emotional intelligence and the science of decision-making. I understand what motivates jurors, how personalities influence group dynamics, and how emotion shapes the outcome of a trial.
I help legal teams distill complex facts into clear, compelling narratives that resonate with juries. Beyond strategy, I work directly with witnesses to help them shape their true story—one that is authentic, confident, and emotionally compelling. By helping them find their voice and own their narrative, we transform testimony into a powerful tool for connection and credibility.
Through thoughtful storytelling, team collaboration, image consulting, and strategic language, I help attorneys present not just the facts, but the full human truth behind them. Because trials aren’t won on facts alone—they’re won on how those facts are felt, understood, and believed.
BECOME A TRIAL EXPERT
01
LAY THE GROUNDWORK FOR SUCCESS
BUILD YOUR CASE FROM THE GROUND UP
2-12 WEEKS BEFORE TRIAL
WHAT WE’LL COVER: CASE ANALYSIS, VISUAL STRATEGY, MESSAGE DEVELOPMENT
Winning trials begin long before opening statements. Our pre-trial support helps you establish the strongest possible foundation, from analyzing case materials to shaping courtroom visuals and narratives that resonate. By the time you step into court, you’ll have a strategy designed for clarity, confidence, and persuasion.
02
PERFORM WITH PRECISION
MAXIMIZE IMPACT IN THE COURTROOM
ACTIVE THROUGHOUT TRIAL PROCEEDINGS
WHAT WE’LL COVER: CRISIS MANAGEMENT, DAILY SUGGESTIONS, OPENING AND CLOSING REFINEMENT
When the trial is underway, adaptability is everything. We provide real-time coaching and strategy adjustments that keep you steady under pressure. From managing surprises to refining your opening and closing arguments, our in-court support ensures you stay focused, persuasive, and in control at every stage of the proceedings.
IMPROVE. WIN. REPEAT.
✦
IMPROVE. WIN. REPEAT. ✦
Working with Danny Paschall is a huge part of our trial strategy. His expertise in juror psychology and developing trial narratives make him an indispensable asset.
DAVE SUGDEN PARTNER CALL & JENSEN
CHOOSE A PLAN
Essential
Perfect for straightforward cases that need focused support
Case strategy consultation
Basic jury Profiling
Key message development
Opening/closing statement review
Email support
Case timeline 2-4 weeks
POPULAR
Standard
Comprehensive support for complex cases requiring detailed strategy
Everything in Essential
Detailed jury selection consultation
Mock jury research (8 participants)
Visual demonstratives design
Witness preparation guidance
Trial strategy sessions (6 hours)
Phone & email support
Case timeline: 4-8 weeks
Full
Full-service support for high-stakes cases with maximum impact potential
Everything in Standard
Extended mock trial (20+ participants)
Advanced jury research & analytics
Custom courtroom presentation suite
Daily trial attendance & support
Post-verdict analysis
Unlimited consultation hours
Priority 24/7 support
Case timeline: 6-12 weeks
IMPROVE. WIN. REPEAT.
✦
IMPROVE. WIN. REPEAT. ✦
